# Market Report: Jan-Mar 2024

**URL:** <https://vendors.chattanoogamarket.com/t/market-report-jan-mar-2024/3549>\
**Category:** Announcements\
**Created:** [March 22, 2024, 1:54pm UTC](https://vendors.chattanoogamarket.com/t/market-report-jan-mar-2024/3549 "2024-03-22T13:54:44Z")\
**Posts on this page:** 9\
**Page:** 1

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**Author:** ![chris](https://yyz2.discourse-cdn.com/flex028/user_avatar/vendors.chattanoogamarket.com/chris/32/3_2.png) [@chris](https://vendors.chattanoogamarket.com/u/chris)\
**Post date:** [March 22, 2024, 1:54pm UTC](https://vendors.chattanoogamarket.com/t/market-report-jan-mar-2024/3549/1 "2024-03-22T13:54:44Z")

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![Screenshot 2024-03-22 at 9.16.07 AM](https://canada1.discourse-cdn.com/flex028/uploads/chattanoogamarket/original/2X/2/235905cf1a7eb08ca687f44e136ee57651b311d2.jpeg)

Happy 2024! I’ve been a bit quiet this year, with quite a bit taking place behind the scenes, but the progress of our season thus far only proves that my constant involvement is greatly over rated – our season is off to a record start, all due to the amazing efforts and coordination of a solid market team. My hat is off to Jake, Lauren, Sarah, Brandy and Melissa for their focused efforts.

When Melissa and I first took over the Market, which only consisted of the Chattanooga Market, the total vendor revenues for a given Sunday were in the mid-20s to 30s range; our goal was to hit sustainable 40s, which would result in a break-even operating model (at that time - inflation, insurance and related costs have definitely increased since then!). River Market, which struggled for years, posted sales of $47k on Saturday, and another $31k on Sunday – exceeding what the Chattanooga Market reported not so long ago. Truly outstanding; we appreciate the partnership with the TN Aquarium, our friends in the area who celebrate the return of River Market each Spring, and our quality vendors who thrive in this environment. A congrats to Jake for keeping things running smoothly, particularly as it’s largely a solo effort.

River Market this year has posted combined vendor sales of $146,550. If we dial back the WayBack Machine, the entire 2019 Season (pre-COVID) reported sales of $215k – there is a very good chance we will surpass that entire season this March. That’s an incredibly big deal, congrats to all involved with that market.

The Chattanooga Market at Erlanger was also a solid year-round market pre-COVID, but took a multi-year absence while the hospital and globe wrestled with social distancing, containment and prevention of the virus. The restart of Erlanger was not one of instant success - it’s been a rebuild, led by the enthusiastic efforts of Lauren. I’m happy to report that we are finally back on track, with Jan-Mar 2024 vendor sales running equal to 2019 momentum we had reached after years of prior work. Space is significantly constrained at Erlanger, so a lot of additional growth seems unlikely, but we are firmly back into the public minds and shopping habits with our mid-week market option. Congrats to Lauren and vendors who have invested in that rebuilding process!

For the 2024 Season thus far, we have reported vendor sales in excess of $185k - possibly our strongest start ever. Opening Weekend for the Chattanooga Market is pretty much filled, and May enrollment will go online for all markets on April 1. A hearty thank-you to Sarah for keeping those details neatly organized, smoothly scheduled and predictable. We are officially space-constrained at all of our markets, but our systems for enrollment create a fair and predictable system for everyone to be involved.

As you may know, we are the largest 501c3 non-profit market in the State of Tennessee - the only one in Chattanooga - and with that comes fiscal and legal responsibilities, including audits and external review. Brandy has led these efforts with our various auditors for over a decade now, with zero issues ever raised, which is a testament to the efforts and diligence we take in our operations. It takes pride in work, knowledge and hard effort to continually earn a clean audit. We’re fortunate to have someone who enjoys leading the Chattanooga Market so much on our team, and is also so skilled with keeping our accountings well-organized.

I look forward to seeing you all in about a month – Opening Weekend is just around the corner!

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**Author:** ![Connie](https://yyz2.discourse-cdn.com/flex028/user_avatar/vendors.chattanoogamarket.com/connie/32/51_2.png) [@Connie](https://vendors.chattanoogamarket.com/u/Connie)\
**Post date:** [March 22, 2024, 3:28pm UTC](https://vendors.chattanoogamarket.com/t/market-report-jan-mar-2024/3549/2 "2024-03-22T15:28:11Z")

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Great news! A hearty thank you to the Market team – always a pleasure to work with.

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**Author:** ![Heavenly](https://yyz2.discourse-cdn.com/flex028/user_avatar/vendors.chattanoogamarket.com/heavenly/32/2364_2.png) [@Heavenly](https://vendors.chattanoogamarket.com/u/Heavenly)\
**Post date:** [March 22, 2024, 7:45pm UTC](https://vendors.chattanoogamarket.com/t/market-report-jan-mar-2024/3549/3 "2024-03-22T19:45:12Z")

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Chris,

We at Heavenly Hill Honey appreciate all the hard work you and the team put into this market! We look forward to doing it for many years to come!

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**Author:** ![JP\_Cook](https://yyz2.discourse-cdn.com/flex028/user_avatar/vendors.chattanoogamarket.com/jp_cook/32/944_2.png) [@JP\_Cook](https://vendors.chattanoogamarket.com/u/JP_Cook)\
**Post date:** [March 22, 2024, 10:04pm UTC](https://vendors.chattanoogamarket.com/t/market-report-jan-mar-2024/3549/4 "2024-03-22T22:04:02Z")

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Congratulations 🎉. Shows y’all’s hard work pays off. Great Job

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**Author:** ![Dragonflysgdesign](https://yyz2.discourse-cdn.com/flex028/user_avatar/vendors.chattanoogamarket.com/dragonflysgdesign/32/1505_2.png) [@Dragonflysgdesign](https://vendors.chattanoogamarket.com/u/Dragonflysgdesign)\
**Post date:** [March 23, 2024, 12:50am UTC](https://vendors.chattanoogamarket.com/t/market-report-jan-mar-2024/3549/5 "2024-03-23T00:50:40Z")

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Thank you for all the work you do!

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**Author:** ![Spillthebeanscoffee](https://yyz2.discourse-cdn.com/flex028/user_avatar/vendors.chattanoogamarket.com/spillthebeanscoffee/32/1151_2.png) [@Spillthebeanscoffee](https://vendors.chattanoogamarket.com/u/Spillthebeanscoffee)\
**Post date:** [March 23, 2024, 11:31am UTC](https://vendors.chattanoogamarket.com/t/market-report-jan-mar-2024/3549/6 "2024-03-23T11:31:28Z")

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Thank you to the entire team for your continuous hard work!

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**Author:** ![Macrame](https://avatars.discourse-cdn.com/v4/letter/m/ac8455/32.png) [@Macrame](https://vendors.chattanoogamarket.com/u/Macrame)\
**Post date:** [March 23, 2024, 11:33am UTC](https://vendors.chattanoogamarket.com/t/market-report-jan-mar-2024/3549/7 "2024-03-23T11:33:39Z")

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It has been a great season so far, Thanks to all the Support from the Market team!!

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**Author:** ![Islander](https://yyz2.discourse-cdn.com/flex028/user_avatar/vendors.chattanoogamarket.com/islander/32/874_2.png) [@Islander](https://vendors.chattanoogamarket.com/u/Islander)\
**Post date:** [March 23, 2024, 2:48pm UTC](https://vendors.chattanoogamarket.com/t/market-report-jan-mar-2024/3549/8 "2024-03-23T14:48:14Z")

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Congrats and thank you to the entire market team for all the hard work.

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**Author:** ![system](https://canada1.discourse-cdn.com/flex028/uploads/chattanoogamarket/original/1X/0e5b3cdc01654cf49fbb346cd4edb7473b3df48d.jpeg) [@system](https://vendors.chattanoogamarket.com/u/system)\
**Post date:** [April 2, 2024, 2:48pm UTC](https://vendors.chattanoogamarket.com/t/market-report-jan-mar-2024/3549/9 "2024-04-02T14:48:35Z")

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