I hope everyone is enjoying their Winter Break – we are as well, as our team is literally spread across the globe at this particular moment. That trend will continue for the next several weeks, with Feb 1 being the target timeframe for reactivations to begin.
I happen to have a bit of time on my hands, and wanted to share the 2022 Vendor Report & Category sales stats. This is across all markets/events (not limited to a specific location), and frankly there is some powerful information below. Moving forward, we will be using this information to improve the market and refine our selection/review process when it comes to determining booth placement, limited enrollment thresholds and season pass enrollment.
2022 Market Vendor Sales
Keep in mind this report is for sales between Jan 1 and Dec 31, 2022 only; each line is an anonymous vendor sales summary, followed by the number of markets they attended in 2022.
The purpose of this report is to let you determine where you fall in the grand scheme of things, and to indicate that tremendous success is possible within our market structure.
| Sum of Gross Sales | Record Count | |
|---|---|---|
| Total | $6,181,260.86 | 7919 |
| $164,684.34 | 84 | |
| $160,458.00 | 29 | |
| $144,864.02 | 61 | |
| $120,183.50 | 109 | |
| $116,300.00 | 33 | |
| $97,833.10 | 74 | |
| $96,574.92 | 32 | |
| $83,279.90 | 34 | |
| $76,950.00 | 49 | |
| $69,866.77 | 40 | |
| $67,328.89 | 69 | |
| $66,256.92 | 20 | |
| $62,397.00 | 27 | |
| $60,423.20 | 72 | |
| $60,000.00 | 73 | |
| $58,786.30 | 53 | |
| $55,844.00 | 34 | |
| $55,712.00 | 33 | |
| $55,630.91 | 82 | |
| $54,165.56 | 63 | |
| $51,885.00 | 2 | |
| $49,248.12 | 74 | |
| $46,750.00 | 35 | |
| $46,436.00 | 38 | |
| $46,124.00 | 68 | |
| $46,042.83 | 37 | |
| $45,942.00 | 26 | |
| $43,516.00 | 61 | |
| $42,377.59 | 31 | |
| $41,945.00 | 52 | |
| $40,875.00 | 68 | |
| $40,479.50 | 33 | |
| $40,120.00 | 37 | |
| $40,082.00 | 59 | |
| $38,618.00 | 34 | |
| $38,231.96 | 28 | |
| $37,212.02 | 24 | |
| $36,480.00 | 41 | |
| $36,323.00 | 37 | |
| $35,847.25 | 28 | |
| $35,629.00 | 15 | |
| $35,534.00 | 72 | |
| $35,043.34 | 11 | |
| $34,790.00 | 39 | |
| $34,765.00 | 31 | |
| $34,743.23 | 18 | |
| $33,663.08 | 33 | |
| $33,640.00 | 38 | |
| $33,487.03 | 43 | |
| $32,997.00 | 63 | |
| $32,385.50 | 24 | |
| $32,103.10 | 37 | |
| $31,800.00 | 27 | |
| $31,309.70 | 17 | |
| $30,615.65 | 26 | |
| $30,548.50 | 37 | |
| $29,900.00 | 73 | |
| $29,698.10 | 36 | |
| $29,685.00 | 32 | |
| $29,320.00 | 68 | |
| $29,128.00 | 25 | |
| $29,068.00 | 46 | |
| $28,785.00 | 26 | |
| $28,695.98 | 57 | |
| $28,660.00 | 65 | |
| $27,780.00 | 38 | |
| $27,669.00 | 39 | |
| $26,896.70 | 48 | |
| $26,558.00 | 35 | |
| $26,339.00 | 36 | |
| $25,552.00 | 24 | |
| $25,482.29 | 25 | |
| $24,890.00 | 40 | |
| $24,846.83 | 53 | |
| $24,761.00 | 22 | |
| $24,271.02 | 49 | |
| $23,773.67 | 20 | |
| $23,571.05 | 16 | |
| $23,420.00 | 28 | |
| $23,374.33 | 43 | |
| $22,969.00 | 64 | |
| $22,927.00 | 31 | |
| $22,768.36 | 40 | |
| $22,653.00 | 25 | |
| $22,310.00 | 27 | |
| $22,230.11 | 37 | |
| $21,840.11 | 15 | |
| $21,378.00 | 29 | |
| $21,344.27 | 30 | |
| $21,237.00 | 27 | |
| $21,078.26 | 31 | |
| $20,582.00 | 30 | |
| $20,454.00 | 16 | |
| $20,184.79 | 20 | |
| $20,000.00 | 2 | |
| $19,813.98 | 17 | |
| $19,584.33 | 18 | |
| $19,400.00 | 42 | |
| $19,181.50 | 29 | |
| $18,770.00 | 54 | |
| $18,753.15 | 50 | |
| $18,592.00 | 32 | |
| $18,553.08 | 59 | |
| $18,382.76 | 24 | |
| $18,315.00 | 43 | |
| $17,964.87 | 27 | |
| $17,932.10 | 25 | |
| $17,507.81 | 12 | |
| $17,296.00 | 30 | |
| $17,167.18 | 28 | |
| $16,812.34 | 19 | |
| $16,758.02 | 20 | |
| $16,620.00 | 43 | |
| $16,061.00 | 35 | |
| $15,953.00 | 32 | |
| $15,911.42 | 32 | |
| $15,305.00 | 18 | |
| $15,234.12 | 15 | |
| $15,045.00 | 49 | |
| $14,996.00 | 39 | |
| $14,947.00 | 20 | |
| $14,678.31 | 38 | |
| $14,621.00 | 53 | |
| $14,609.54 | 32 | |
| $14,241.00 | 45 | |
| $13,972.00 | 30 | |
| $13,940.50 | 12 | |
| $13,900.00 | 17 | |
| $13,649.00 | 31 | |
| $13,641.00 | 25 | |
| $13,521.06 | 10 | |
| $13,500.00 | 8 | |
| $13,456.50 | 46 | |
| $13,278.00 | 31 | |
| $13,155.00 | 18 | |
| $12,978.00 | 25 | |
| $12,890.00 | 35 | |
| $12,834.00 | 20 | |
| $12,781.46 | 28 | |
| $12,773.00 | 34 | |
| $12,434.37 | 18 | |
| $12,419.55 | 19 | |
| $12,326.00 | 53 | |
| $12,325.00 | 22 | |
| $12,301.00 | 16 | |
| $12,213.75 | 21 | |
| $12,050.00 | 6 | |
| $11,933.00 | 9 | |
| $11,875.00 | 46 | |
| $11,800.00 | 25 | |
| $11,656.00 | 24 | |
| $11,571.61 | 28 | |
| $11,471.20 | 23 | |
| $11,467.00 | 20 | |
| $11,439.00 | 6 | |
| $11,362.00 | 23 | |
| $11,258.00 | 16 | |
| $11,212.48 | 18 | |
| $10,750.00 | 34 | |
| $10,749.00 | 42 | |
| $10,659.00 | 32 | |
| $10,090.00 | 21 | |
| $10,070.00 | 15 | |
| $10,068.60 | 19 | |
| $10,024.00 | 6 | |
| $9,980.00 | 27 | |
| $9,903.30 | 13 | |
| $9,877.00 | 27 | |
| $9,792.55 | 10 | |
| $9,790.00 | 19 | |
| $9,715.80 | 7 | |
| $9,583.00 | 8 | |
| $9,430.80 | 15 | |
| $9,390.00 | 16 | |
| $9,252.97 | 10 | |
| $9,238.00 | 22 | |
| $9,128.00 | 10 | |
| $9,123.24 | 11 | |
| $9,043.90 | 7 | |
| $8,885.00 | 17 | |
| $8,877.00 | 10 | |
| $8,801.00 | 13 | |
| $8,770.00 | 13 | |
| $8,735.00 | 11 | |
| $8,560.00 | 7 | |
| $8,391.53 | 14 | |
| $8,390.00 | 30 | |
| $8,375.00 | 10 | |
| $8,305.89 | 9 | |
| $8,205.68 | 24 | |
| $8,082.30 | 12 | |
| $7,980.85 | 7 | |
| $7,829.00 | 26 | |
| $7,779.63 | 16 | |
| $7,777.00 | 12 | |
| $7,759.00 | 18 | |
| $7,700.00 | 34 | |
| $7,695.00 | 11 | |
| $7,555.00 | 25 | |
| $7,431.44 | 12 | |
| $7,366.00 | 23 | |
| $7,290.00 | 17 | |
| $7,200.00 | 1 | |
| $7,133.64 | 15 | |
| $6,997.00 | 31 | |
| $6,970.00 | 19 | |
| $6,660.00 | 12 | |
| $6,613.00 | 14 | |
| $6,567.00 | 6 | |
| $6,518.95 | 36 | |
| $6,308.00 | 11 | |
| $6,282.00 | 37 | |
| $6,259.22 | 6 | |
| $6,200.00 | 27 | |
| $6,200.00 | 6 | |
| $6,166.00 | 29 | |
| $6,152.76 | 30 | |
| $6,046.00 | 28 | |
| $6,022.60 | 10 | |
| $5,920.00 | 24 | |
| $5,690.00 | 10 | |
| $5,688.00 | 6 | |
| $5,600.00 | 10 | |
| $5,600.00 | 8 | |
| $5,533.00 | 5 | |
| $5,520.00 | 33 | |
| $5,502.00 | 15 | |
| $5,361.26 | 8 | |
| $5,312.00 | 5 | |
| $5,260.00 | 17 | |
| $5,220.00 | 23 | |
| $5,178.00 | 12 | |
| $5,134.93 | 22 | |
| $4,951.50 | 18 | |
| $4,865.00 | 12 | |
| $4,752.60 | 18 | |
| $4,738.32 | 7 | |
| $4,731.87 | 10 | |
| $4,618.42 | 13 | |
| $4,615.00 | 19 | |
| $4,506.05 | 9 | |
| $4,454.00 | 16 | |
| $4,373.00 | 3 | |
| $4,332.00 | 23 | |
| $4,328.10 | 6 | |
| $4,280.00 | 13 | |
| $4,162.00 | 4 | |
| $4,136.00 | 6 | |
| $4,071.00 | 15 | |
| $4,025.60 | 5 | |
| $3,997.00 | 9 | |
| $3,978.00 | 7 | |
| $3,950.00 | 6 | |
| $3,944.00 | 6 | |
| $3,920.00 | 8 | |
| $3,869.00 | 6 | |
| $3,859.00 | 12 | |
| $3,789.00 | 8 | |
| $3,745.50 | 7 | |
| $3,670.00 | 6 | |
| $3,522.00 | 4 | |
| $3,506.00 | 13 | |
| $3,484.00 | 20 | |
| $3,473.38 | 6 | |
| $3,453.00 | 18 | |
| $3,400.00 | 6 | |
| $3,390.00 | 10 | |
| $3,272.11 | 6 | |
| $3,245.45 | 6 | |
| $3,199.00 | 6 | |
| $3,145.00 | 5 | |
| $3,125.00 | 6 | |
| $3,100.00 | 6 | |
| $3,068.00 | 8 | |
| $3,057.30 | 11 | |
| $3,020.00 | 5 | |
| $2,875.00 | 6 | |
| $2,858.00 | 6 | |
| $2,830.00 | 8 | |
| $2,820.00 | 6 | |
| $2,710.00 | 9 | |
| $2,708.00 | 12 | |
| $2,667.00 | 6 | |
| $2,663.00 | 9 | |
| $2,658.56 | 7 | |
| $2,635.00 | 7 | |
| $2,594.00 | 8 | |
| $2,530.55 | 6 | |
| $2,520.00 | 8 | |
| $2,501.00 | 3 | |
| $2,500.00 | 13 | |
| $2,469.90 | 6 | |
| $2,375.81 | 16 | |
| $2,331.50 | 13 | |
| $2,321.00 | 6 | |
| $2,308.00 | 10 | |
| $2,243.70 | 20 | |
| $2,233.00 | 2 | |
| $2,180.00 | 6 | |
| $2,110.00 | 10 | |
| $2,107.00 | 6 | |
| $2,090.00 | 7 | |
| $2,030.00 | 6 | |
| $2,017.00 | 10 | |
| $2,016.00 | 6 | |
| $1,982.00 | 8 | |
| $1,943.00 | 3 | |
| $1,941.35 | 6 | |
| $1,940.00 | 8 | |
| $1,900.00 | 2 | |
| $1,814.00 | 1 | |
| $1,768.00 | 12 | |
| $1,765.00 | 3 | |
| $1,764.00 | 10 | |
| $1,739.00 | 2 | |
| $1,655.00 | 6 | |
| $1,600.00 | 1 | |
| $1,588.00 | 14 | |
| $1,585.00 | 9 | |
| $1,570.00 | 6 | |
| $1,568.00 | 4 | |
| $1,540.00 | 9 | |
| $1,466.00 | 6 | |
| $1,455.00 | 12 | |
| $1,450.00 | 4 | |
| $1,430.00 | 3 | |
| $1,402.00 | 2 | |
| $1,380.00 | 5 | |
| $1,310.00 | 12 | |
| $1,300.00 | 6 | |
| $1,176.00 | 5 | |
| $1,157.00 | 5 | |
| $1,150.00 | 1 | |
| $1,145.00 | 6 | |
| $1,140.50 | 3 | |
| $1,079.00 | 1 | |
| $1,069.25 | 8 | |
| $1,063.00 | 2 | |
| $1,050.00 | 3 | |
| $1,010.00 | 6 | |
| $1,010.00 | 5 | |
| $978.00 | 7 | |
| $973.00 | 8 | |
| $970.00 | 6 | |
| $967.00 | 8 | |
| $943.00 | 1 | |
| $910.00 | 4 | |
| $910.00 | 3 | |
| $900.00 | 2 | |
| $899.00 | 4 | |
| $880.00 | 1 | |
| $880.00 | 1 | |
| $813.00 | 2 | |
| $797.41 | 2 | |
| $780.64 | 4 | |
| $770.00 | 3 | |
| $750.00 | 2 | |
| $735.00 | 2 | |
| $700.00 | 1 | |
| $691.64 | 3 | |
| $650.00 | 2 | |
| $625.00 | 2 | |
| $617.00 | 6 | |
| $600.00 | 3 | |
| $578.00 | 2 | |
| $570.00 | 2 | |
| $568.00 | 2 | |
| $560.00 | 2 | |
| $550.00 | 1 | |
| $550.00 | 3 | |
| $503.00 | 3 | |
| $503.00 | 1 | |
| $502.81 | 2 | |
| $500.00 | 1 | |
| $498.00 | 1 | |
| $495.25 | 3 | |
| $480.00 | 5 | |
| $470.00 | 77 | |
| $468.00 | 3 | |
| $450.00 | 4 | |
| $446.40 | 2 | |
| $400.00 | 3 | |
| $400.00 | 2 | |
| $370.00 | 5 | |
| $355.50 | 1 | |
| $353.00 | 1 | |
| $343.00 | 6 | |
| $330.00 | 6 | |
| $320.00 | 1 | |
| $320.00 | 1 | |
| $308.00 | 2 | |
| $304.20 | 1 | |
| $303.00 | 2 | |
| $300.00 | 1 | |
| $298.01 | 2 | |
| $294.50 | 3 | |
| $292.00 | 1 | |
| $285.00 | 1 | |
| $281.00 | 3 | |
| $239.00 | 1 | |
| $236.00 | 1 | |
| $235.00 | 2 | |
| $230.00 | 2 | |
| $200.00 | 1 | |
| $200.00 | 1 | |
| $187.50 | 1 | |
| $185.00 | 3 | |
| $170.00 | 1 | |
| $154.00 | 1 | |
| $125.00 | 3 | |
| $100.00 | 1 | |
| $75.00 | 1 | |
| $29.00 | 1 | |
| $0.00 | 2 | |
| $0.00 | 1 | |
| $0.00 | 1 |
2022 Market Category Sales
A more useful breakdown shows what product categories perform best, and your relative competitiveness within a smaller, well-defined category. Keep in mind that 2022 saw significant inflation, and the economic fears that go with it. Generally, during a downturn, non-essential items (higher end home goods, photography, etc) suffer more than daily mandatory items/staples (soap, foods, etc). Everyone budgets for food/shelter ahead of luxury, with some exceptions around key gift-buying occassions.
| Vendor: Vendor Category ↑ | Sum of Gross Sales | Average Gross Sales | Median Gross Sales | Record Count |
|---|---|---|---|---|
| Artwork | $266,410.67 | $403.04 | $320.00 | 661 |
| Beadwork | $41,394.00 | $418.12 | $375.00 | 99 |
| Body Care Products | $224,966.43 | $631.93 | $540.56 | 356 |
| Books | $2,308.00 | $230.80 | $225.00 | 10 |
| Candles | $197,654.72 | $591.78 | $434.00 | 334 |
| Clothing | $253,582.51 | $599.49 | $500.00 | 423 |
| Service | $24,890.00 | $622.25 | $585.00 | 40 |
| Farm - Dairy Products | $5,502.00 | $366.80 | $370.00 | 15 |
| Farm - Fresh Produce | $360,446.95 | $1,708.28 | $950.00 | 211 |
| Farm - Garden & Nursery | $134,786.60 | $976.71 | $866.00 | 138 |
| Farm - Herbal Products | $59,014.25 | $880.81 | $620.00 | 67 |
| Farm - Protein | $106,842.62 | $841.28 | $744.62 | 127 |
| Fiber Arts | $135,344.55 | $429.67 | $355.00 | 315 |
| Floral | $137,110.00 | $1,235.23 | $738.00 | 111 |
| Food & Beverage | $1,024,075.82 | $1,146.78 | $859.00 | 893 |
| Food Products | $1,420,677.87 | $836.68 | $604.27 | 1698 |
| Furniture | $3,060.00 | $204.00 | $200.00 | 15 |
| Glass | $45,885.61 | $458.86 | $414.90 | 100 |
| Jewelry | $592,183.59 | $614.30 | $450.00 | 964 |
| Leather | $82,677.00 | $731.65 | $660.00 | 113 |
| Metal | $129,091.62 | $713.21 | $555.00 | 181 |
| Mixed Media | $63,623.06 | $367.76 | $270.00 | 173 |
| Paper Products | $13,278.00 | $428.32 | $363.00 | 31 |
| Pet Products | $72,778.17 | $632.85 | $600.00 | 115 |
| Photography | $49,420.00 | $520.21 | $480.00 | 95 |
| Pottery | $35,260.05 | $400.68 | $320.00 | 88 |
| Recycled Art | $7,777.00 | $648.08 | $635.00 | 12 |
| Toys | $3,240.00 | $405.00 | $300.00 | 8 |
| Wood | $237,265.52 | $626.03 | $525.00 | 379 |
| Total | $6,181,260.86 | $780.56 | $525.00 | 7919 |
I hope that you find the information above useful. Moving forward, we will be using this comparative detail during the season registration process to assign booths, acceptance of season passes and compliance audits.